Allbirds expands its range of lifestyle shoes.
Today, the eco-shoe company unveiled the Pacer, its latest on-trend, versatile silhouette designed by Allbirds VP of Design, Ashley Comeaux. The brand described the style as their take on a classic shoe, created with curved lines and a wavy midsole to create a clean, expressive look.
The Pacer will debut in two materials: vegetable-tanned leather and canvas.
Vegan leather is the brand’s plant-based alternative leather, which the company says is 100% plastic-free, 100% vegan, and uses natural materials including rubber, vegetable oils, and agricultural by-products such as than rice hulls and citrus peel. The material, according to Allbirds, is made with customizable plant-based material Mirum in partnership with materials science company Natural Fiber Welding (NFW) and produces 88% less carbon than traditional leather and 75% less carbon than synthetic leather alternatives on the market.
As for the Canvas Pacer, the brand created the shoe using organic cotton.
Both looks will use the brand’s tree material for the soft inner lining and its SweetFoam midsole material.
Allbirds also revealed the shoe’s carbon footprint, which is 7.99 kg CO2e for the Canvas Pacer and 8.24 kg CO2e for the Plant Pacer.
The Pacer will arrive in multiple colorways. The Canvas Pacer will debut in ‘Natural Black’, ‘Natural White’, ‘Hazy Beige’ and ‘Thrive Teal’. The Plant Pacer – which will be limited for launch but more inventory will arrive next year – will be available in “Natural White” and “Dreamy Green”.
The Canvas Pacer will cost $110 and the Plant Pacer will cost $135. Both looks will drop in both men’s and women’s sizes.
To showcase the shoe, Allbirds tapped musician Umi for a content campaign.
Allbirds has been busy with new product releases in 2022. For example, the company unveiled its most technical running shoe yet, the Flyer, in May. The performance running shoe features the brand’s lightweight, energy-returning SwiftFoam midsole material. And in January, the company announced that it would continue its collaboration with Jeff Staple with the release of two more limited-edition Staple Dasher colorways.