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alumnus of Pamplin shares his impressions of his varied and accomplished career | VTx


Anisya Fritz is quick to say that her life journey from India to the California wine country has been meandering, improvised, and definitely improved by passing through Blacksburg.

His career has spanned academia, disaster relief and customer experience supervision at a winery in Sonoma County, California. While each of these roles was very different, Fritz credits his graduate studies at the Pamplin College of Business at Virginia Tech with preparing to adapt to different situations and make an impact in multiple areas.

Fritz arrived in the United States from India at the age of 17, with one small red suitcase, to begin his college education at Loyola University in Maryland. She obtained her masters and her doctorate. of Pamplin College’s management program, with a focus on strategy, and was a graduate assistant to former professor and department head Robert Litschert.

“One thing Dr Litschert told me and used in all my efforts is that if you ask the right questions the answers will become obvious, and if not, go ahead and ask better questions. “said Fritz recently while sharing his insights with Pamplin students and faculty as part of the Wells Fargo Distinguished Speaker Series.

Today, Fritz oversees customer experiences at the Lynmar Estate winery that she and her husband, Lynn Fritz, own in Sonoma County, California. It’s a very different responsibility than any she’s had earlier in her career, including as an associate professor at Florida International University, as CEO of a logistics company, and co-founding a non-profit organization. lucrative – the Fritz Institute – which identified and helped postulate best logistics practices for humanitarian relief projects around the world.

Nonetheless, Fritz said she continued to apply many of the strategic principles she learned at Pamplin throughout her various professional roles. These include assessing business challenges, identifying data to help make better decisions, and creating networks of people with similar concerns so that the collective intelligence of groups can be harnessed.

“Did I know the logistics at the start – no,” Fritz said during his lecture. “Did I know about disaster relief – no, but I knew how to ask questions and develop a strategic framework. … The field of humanitarian aid is quite chaotic, but in the 10 years that we have worked in it, we have been able to solve a few problems in quite substantial ways by creating a community of practice, by developing the technology, by publishing our results. and doing research. “

Through his work with the institute, Fritz has literally helped define the field of humanitarian supply chain management. From the early 2000s, the Fritz Institute became a driving force for research and collaboration that has led to many improvements in the way humanitarian aid is delivered.

The institute has launched conferences and played a key role in the development of a humanitarian logistics software platform, HELIOS, used by Oxfam and other leading relief groups. Today, the Fritz Institute partners with more than 150 groups, including humanitarian organizations such as the United Nations and the Red Cross / Red Crescent Society, government agencies such as the World Bank and the United States Agency for International Development, several global corporations, more than 25 universities, and more than a dozen foundations and charities.