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Antenna Group Acquires Sony TV Portfolio in Central and Eastern Europe | Large companies | Business | New

As part of a major investment in the region, securing 22 pay television companies and two OTT services in 12 territories, the international media group Antenna, has agreed with Sony Pictures Television to acquire the pay television channels CEE AXN, Sony and Viasat and on-demand on-demand services in Central and Eastern Europe.
The multi-territory and multi-channel agreement allows Antenna Group to further extend its reach in the EEC media landscape, targeting an audience of over 100 million people. Newly acquired entertainment channels and on-demand services reach 90% pay-TV market penetration with over 24 million subscribers in 12 territories: Poland, Hungary, Czechia, Romania, Bulgaria, Slovakia, Croatia, Serbia , Slovenia, Bosnia and Herzegovina, North Macedonia and Montenegro.

The 22 channels, which include the legacy brands AXN and Viasat, offer a mix of original productions and international programming from major studios, including Sony Pictures Entertainment, CBS, Warner Bros, NBC Universal, Disney and eOne, which inspire a loyal fan and devoted. base with a strong affinity with the brand.

Following the deal, Antenna Group said it would seek to improve the channel offering, delivering information and entertainment, including studio-produced and locally produced content, while increasing audiences and maximizing distribution. He added that he would seek new investment opportunities in content production companies, TV channels and OTT services across the region.

“I am delighted to welcome the Sony Networks team in Warsaw, Budapest and Bucharest to Antenna Group,” commented Adam Theiler, CEO of Antenna Group pay television. “Together, we will renew our efforts to entertain the legions of fans who trust AXN and Viasat and, in so doing, confirm our place as the preferred content partner of pay TV operators and advertisers who share our aspiration to grow pay. . television market in Central and Eastern Europe.

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