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Kennesaw State Appoints James Sabourin Vice President of Marketing and Communications

KENNESAW, Georgia | November 2, 2022

Kennesaw State University President Kathy Schwaig has named James Sabourin to the newly created position of Vice President of Marketing and Communications, effective Jan. 3. He will report directly to Schwaig and be a member of the President’s cabinet.

Jim Sabourin

Sabourin comes to Kennesaw State with over 30 years of experience in the corporate and higher education sectors.

Most recently, he served as vice president of communications and academic relations at Louisiana State University (LSU), where he oversaw marketing and communications for one of the nation’s largest public research universities.

“I am pleased to welcome Jim Sabourin to Kennesaw State,” Schwaig said. “Jim is a proven leader with extensive experience in higher education and corporate marketing and communications. His unique perspective will make important contributions to sustaining and enhancing KSU’s reputation. I look forward to working with him to continue to raise the profile of this remarkable university.

Prior to LSU, Sabourin served as vice president of corporate communications for Unum, a Fortune 250 global financial services provider based in Chattanooga, Tennessee. He was promoted to Senior Vice President, Chief Communications Officer in 2014, overseeing communications for the US-based company. and its European subsidiaries.

From 2000 to 2003, he served as vice president of Arizona-based America West Airlines and led the response to several high-profile incidents, including overseeing communications following the 9/11 terrorist attacks.

“I look forward to joining the Kennesaw State leadership team and helping to realize President Schwaig’s vision and strategic plan,” said Sabourin. “The University has an incredible story to tell and is positioned for continued success, I am excited about the possibilities.”

Sabourin is a member of the Conference Board Council on Communications Strategy, the Association of Public and Land-grant Universities Council on Strategic Communications, the Forum Group, the Issues Management Council and the Public Relations Society of America (PRSA), where he is a former National Corporate Communications Chair.

He received a Bachelor of Science in Communication and Journalism from Florida State University and is accredited in Public Relations by PRSA.

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A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its nearly 43,000 students. With 11 colleges on two metro Atlanta campuses, Kennesaw State is a member of the University System of Georgia. The university’s vibrant campus culture, diverse population, strong global connections, and entrepreneurial spirit attract students from across the country and around the world. Kennesaw State is a Carnegie-designated (R2) doctoral research institution, placing it among an elite group of only 6% of US colleges and universities with R1 or R2 status. For more information, visit