Fort Worth developer is betting big on his hometown. John Goff brings his prestigious Crescent real estate, known to many Dallas residents, to Cowtown.
With great pride, Goff walked between Fort Worth’s famous Modern Art and Kimbell Museums, near where his new $ 250 million Crescent development will be located. Goff announced the luxury project earlier this year,
“It’s time. Fort Worth is ready for a first class hotel. I think this has been necessary for some time,” said Goff.
The development is just a rendering, but in two years the Crescent will have a 200-room luxury hotel, restaurant, rooftop lounge, offices and 170 residential units in the heart of Fort Worth’s cultural district. .
Many developers have tried unsuccessfully to make a project like this for many years. Goff said relationships with nearby museums helped him gain trust.
“I think, above all, that we are local. We live here. So we are not an out-of-town promoter trying to exert our influence. We love these museums. We respect the architecture and the limitations that they say they need in this development and they were frankly very easy to get around for us.
Goff said it will look and feel different from developing the Dallas Crescent; relaxed but sophisticated.
Photos: Crescent Real Estate Brings $ 250 Million Luxury Development to Cowtown Cultural District
“I like to call it the Fort Worth Lounge. So when you walk past you are going to want to come in and have a rest, have a drink, have dinner, see some friends.
Goff, who co-chaired Fort Worth Now, which has focused on getting back to business during the pandemic, said jobs will arrive at the hotel and Canyon Ranch, as well as an urban wellness center that will be also included.
“We are bouncing back. The problem is getting employees and that continues to be a struggle across the country at all of our properties, especially the hotels. It’s coming back, ”Goff said.
The project is certainly not Goff’s first developing rodeo, but for him, he says, it’s personal.
“I love this city. It’s a wonderful place to build a business, develop a family and I feel like I owe it something,” said Goff.