Business course

Marketing Grit offers free marketing training to small businesses in Cape Town

IN AN effort to uplift business owners in Cape Town, Marketing Grit is offering a four part training course for local entrepreneurs who own or operate a business.

Business owners from Masiphumelele and Ocean View can participate in the initiative for free. This project is part of the Marketing Grit community initiative to uplift local business owners by learning the fundamentals of the marketing business through three main modules namely Branding and Planning, Marketing and social media and accounts.

Marketing Grit is a Cape Town-based marketing and digital agency that combines ‘solid’ strategy, creativity and experience to create a unique offering that makes a positive difference for brands that want accelerated and lasting success.

According to the agency, the four “Saturday” class sessions are held at the Ocean View Clubhouse, Ocean View Sports Ground in Milky Way, starting Saturday (August 28); followed by two sessions on September 4 and 11 and the last session on Saturday October 2.

“All sessions start at 1 pm and last 60 to 90 minutes. There is no registration fee or cost for the course. However, delegates must attend all four sessions, which are conducted in English. At the end of the course, a certificate will be awarded, ”the agency said.

Delegates should have an existing business, a smartphone with data, basic computer skills, and a good attitude and willingness to learn. Free templates and marketing tools will be provided. Masks covering the nose and mouth must be worn at all times.

“Due to Covid-19 protocols, places are limited, so book today Applications close at 5 p.m. on Wednesday 25 August. Successful applications will be notified within 24 hours of the close of applications.

Requests: [email protected]

The course is developed by the founder and co-owner of Marketing Grit, Noëleen Bruton.

Bruton said: “After years of working in the corporate environment, I decided to start my own business – a specialist marketing consulting firm offering strategic support, digital strategy and implementation. I believe my extensive cross-industry experience allows me to create a unique offering that allows local small and medium businesses to survive and thrive in these difficult times.

“We are discussing the possibility of building the skills of local community members to provide some of the services that established and new businesses may need – such as logo development, photography, flyer printing, etc. “

Course content is designed specifically for business owners who have a solid product or service offering but need help taking their business to the next level; ideally people who employ or intend to employ people on a full-time or freelance basis.

“I think the participating small entrepreneurs would benefit from learning new skills and understanding the important role of marketing in their business,” said Bruton.


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