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Mercedes-Benz USA launches national technician training and development programs to help students launch their careers in the automotive industry

ATLANTA–(BUSINESS WIRE)–To address the industry-wide shortage of new technical talent, Mercedes-Benz USA has launched multi-faceted training programs that aim to benefit the automotive industry by providing career preparation students who aspire to become automotive technicians. Students can start their journey to become a Mercedes-Benz technician by participating in three national career development programs: MB star connection, MB Campus and MB drive. These programs are designed to provide a wide range of classroom and hands-on training to students at every entry point.

“We not only help our students kick-start their careers, but we also cultivate critical relationships between dealership employers and potential employees,” said Lisa Rosenfeld, Managing Director of Mercedes-Benz Academy, MBUSA. “Our students leave these programs feeling invigorated after learning about innovative Mercedes-Benz technologies and motivated to build careers working with some of the most technologically advanced vehicles on the road.”

At the high school level and beyond, MB Academy strives to raise awareness of the viable and lifelong career opportunities available to Automotive Technicians. According to the 2021 MBUSA Tech Demand Survey, which assesses our dealers’ needs for technicians, MBUSA alone has an annual demand for 1,400 technicians, with 50% of dealers reporting an urgent or extremely urgent need for technicians.

Mercedes-Benz aims to be the industry leader in customer service and experience. With these automotive programs, MB Academy is dramatically increasing graduation rates to support this development, ensuring that the best technicians in the industry receive hands-on experience with Mercedes-Benz vehicles. Despite COVID-imposed limitations on in-person instruction and class sizes over the past two years, 236 interns and hires have graduated from the MB Star Connect and MB Campus programs. Additionally, MB Drive secured employment for 234 of its 244 graduates at MB dealerships, for a remarkable employment rate of 96%. Mercedes-Benz dealership partners also benefit from these programs with a stronger pool of technicians through relationships with local high-achieving educational institutions and students.

“Working with our partner schools has been extremely helpful in our recruitment efforts,” said Patricia Sames, Assistant Manager, Technical Training and Development at Mercedes-Benz of Manhattan. “We frequently take part in career days and employer spots organized by our partner schools, which allows us to dialogue with potential candidates. The close collaboration with partner schools has greatly supported our efforts to recruit new talent. Thanks to this collaboration, we were able to recruit several technicians. »

“Graduating from the program here at Mercedes is the greatest achievement of my life,” said Joseph Lovelady, MB Drive Graduate, Technician at MB of Birmingham. “In fact, you work on real cars, with real situations as if you were at the dealership. I graduated on a Friday and was at work Monday morning. I already had a stand lined up, a tool box ready for me to move all my tools into, and immediately got to work.

Automotive training and career development programs use a hands-on method of in-person and dealership training that enables participants to understand and use state-of-the-art methods. To enhance participants’ understanding and mastery of the course information, interactive teaching techniques such as group discussions, simulated role-playing scenarios and performance evaluations are used in conjunction with the automotive training program. latest, including more than 22 Mercedes-Benz specific online courses. Upon completion of the most advanced program, MB Drive, participants are ready to fuel their careers as a Certified Mercedes-Benz Technician.

MB Academy training and career development programs include:

  • MB star connection

    This program is available for vocational and secondary technician training and focuses on developing relationships with dealerships to create potential employment opportunities for students. The MB Star Connect program gives high school students access to MB’s specific automotive curriculum and is a way to build awareness and interest in the industry and the brand.
  • MB Campus

    This program is available for college, vocational and post-secondary technician training and gives students the opportunity to take specific MB automotive training in conjunction with their 2-year degree. This program aims to provide students with practical skills development through access to MB diagnostic vehicles, tools and equipment while building relationships with local dealerships to create internship or employment opportunities for high achieving students. . This program is the most direct pipeline for local talent a dealer can participate in, with many graduates going directly to work in the sponsoring dealer’s shop.
  • MB drive

    This 17-week program is one of the most sophisticated technician training programs available today and can turn participants into certified technicians. MB Drive is also easily accessible to veterans as it is the first program from a car manufacturer to be approved for the GI Bill.® benefits in the United States

For more information on career development at Mercedes-Benz USA, please visit here.

About Mercedes-Benz Canada

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse range in the luxury segment with model lines ranging from the sporty GLB SUV to the flagship S-Class and all-electric EQS. MBUSA is also responsible for Mercedes-Benz Vans products in the United States. For more information about MBUSA and its products, visit and