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No results for ‘Squid Game’ on Chinese e-commerce platforms: report

  • “Squid Game” keyword searches are apparently banned on online platforms in China, according to a new report.
  • Products related to the show are found with alternative keywords, such as “squid mask” and “Korea”.
  • “Squid Game” has not been released in China due to the country’s strict content licensing rules.

Keyword searches for “Squid Game” on major online shopping platforms in China are yielding no results, the South China Morning Post reported on Tuesday.

Major Chinese e-commerce platforms Alibaba, Pinduoduo and have apparently banned keyword searches for “Squid Game” related products in China, as the post verified online. Online toy merchants have come up with a workaround for the ban using alternative keywords such as “squid mask”, “Halloween costume” and “Korea”.

“We tried other words like ‘squid mask’, which worked [to search for our products]One merchant, identified only by his last name Zeng, told The Post. “In our experience, only“ Squid Game ”cannot be used to search on these platforms. “

The popular dystopian Korean survival drama, which debuted on

in mid-September, follows 456 growing indebted adults by playing children’s games to earn 45.6 billion won (about 38 million US dollars).

Those unable to complete the challenges are literally eliminated from the game series – killed either by the deadly consequences of the activity or by the mysterious masked workers who run the games.

Since being picked up by Netflix two years ago and debuting on September 17, “Squid Game” has achieved international acclaim, becoming the platform’s best show in over 90 countries and its most popular show. popular of all time. However, it was not officially released in China due to the country’s strict content licensing rules.

Wang Xiaohui, content manager for Chinese video streaming platform iQiyi, told local media outlet TMTPost that the Netflix original series was unlikely to be suitable for Chinese audiences due to the “relatively dark subject” of the film. ’emission.

“We have our own dominant values, which are very different from those of Western countries,” he told TMTPost. “In terms of content production, we must follow the ideology and social trends, including the enthusiasm and unity of the Chinese people.”

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