RIYADH, Saudi Arabia–(BUSINESS WIRE)–RELX International, a multinational company responsible for e-cigarettes, successfully concluded an in-depth training session with Saudi Customs authorities and the Saudi Intellectual Property Authority on May 25. The training was intended to complement Saudi officials’ efforts in combating the illicit trade in contraband and counterfeit electronic cigarettes (e-cigs) in the Kingdom, and demonstrated the company’s commitment to the RELX Pledge, which understands the success of the Golden Shield program.
The training covered several key aspects: discerning legal products from illegal ones; raise awareness and educate people about the consequences of the illegal trade in e-cigs; share research and information on identifying illegal business activities; work with government officials to track and confiscate counterfeit products, and develop and implement product authentication, tracking and tracing technologies. To facilitate effective training, RELX International has partnered with leading intellectual property (IP) firm SABA IP.
As part of RELX’s ongoing commitment to protecting the rights of legal e-cigarette users and combating the illicit trade in e-cigarettes under the Golden Shield program, additional training sessions are planned in countries in the Middle East, including the United Arab Emirates, Egypt and Jordan. .
“As a responsible company, RELX frequently works with local authorities, investigative companies and e-commerce platforms to identify and remove contraband and counterfeit e-cigarette products from the market as part of the commitment. RELX. We are delighted to have been able to undergo an in-depth training session with the relevant Saudi authorities and commend their tireless commitment to ensuring Saudi consumers have access to authentic and reliable e-cigarette products at fair prices,” said Robert Naouss, Director of External Affairs – MENA & Europe at RELX International.
RELX implemented the Golden Shield program in August 2019 to help prevent the production and sale of illicit goods. Since its inception, the initiative has had a significant impact, removing more than 550,000 counterfeit products from the market, as well as more than 77,000 websites.
The Golden Shield program in conjunction with the Guardian program and Green Shoots, all three of which fall under the RELX Pledge initiative, covers areas ranging from product development to sales and prevention and discouragement of product use e-cigarettes by minors, through joint efforts. with traders to strengthen on-site identification. The Golden Shield program also aims to give consumers the knowledge to verify genuine products through three different methods: by authentication code on the packaging of genuine projects; a laser tag which, when viewed from different angles, will display the letters “L” and “X”, and via a QR code on the pods.
Contraband and counterfeit e-cigarettes are produced in unregulated facilities and pose a serious health risk to consumers of legal age and minors . It has been scientifically proven that counterfeit e-cigs are dangerous for several reasons: use of an inferior e-liquid formula; the e-liquid contains harmful substances; capsules frequently leak; the capsules are made without a quality certificate and there is significant misinformation about the dosage/levels of nicotine in the capsules.
“We want to improve the ability of authorities to identify counterfeit and/or contraband products through the use of scientifically proven advanced technologies and by showcasing successful experiences that have, in the past, helped to combat the illegal tobacco trade. . This session is part of a series of training workshops with Customs and Law Enforcement that we have planned across the Middle East, and we look forward to continuing our efforts in line with the RELX commitment,” concluded Naouss.
Founded in 2019, RELX International is a multinational e-cigarette company that markets and sells RELX, the global advanced vape brand powered by SuperSmoothTM technology. RELX, Asia’s leading e-cigarette brand, is expanding its footprint across the world, it is currently available in over 40 countries such as UK, France, Italy, Germany, Indonesia, the Philippines, Canada, Saudi Arabia and the United Arab Emirates. What sets RELX apart from the competition is the fact that it has a complete ecosystem (such as closed pods, disposables, devices and power bank accessories) that are designed in one center of advanced research and development and products in one of the largest in the world. electronic cigarette factories. RELX’s mission is to make RELX a trusted brand for adult legal-age smokers through cutting-edge products, cutting-edge technologies and scientific advancements in collaboration with talented and committed people around the world. The company has attracted global talent from Uber, Procter & Gamble, Apple, Beats and L’Oreal. RELX is proud to be listed in Dubai Duty Free, the world’s leading duty free chain.