Business course

Singapore Airlines signs the first Boeing 777X in business class

Exclusivity Executive Traveler

Singapore Airlines’ next generation of first-class suites and business-class seating are getting closer to take-off, with the carrier revealing that it has finalized the designs that travelers will see across the upcoming Boeing 777-9 fleet.

And it’s not the seats at the pointed end of the big jet – there will be new versions of the Premium Economy and Economy, too.

All is new, “said Betty Wong, divisional vice president of flight services and design for Singapore Airlines, who recently traveled to Seattle to meet with Boeing” and see real products that we have designed (so this is) finally to assemble.

Wong confirmed to Executive traveler this week that the design of all the seats on the Boeing 777-9 has now been approved, barring small refinements before “the next step, their manufacture”.

“We approved the basic design, but there’s always that little change when you get to a critical design phase and you look at something and it’s not appropriate or right, so there’s always the possibility of making this small adjustment. “

It also means that Singapore Airlines has locked down “the number of seats, the seating configuration and their appearance in terms of footprint,” says Wong.

Singapore Airlines’ current Boeing 777 in first and business class was launched in 2013.

But it doesn’t overlook what travelers will see in First or Business Class, deflecting our questions about private sliding doors and other areas of improvement with a “look at this space” tease.

That said, some of Singapore Airlines’ most frequent fliers will know what to expect, having been aware of – and signed nondisclosure agreements on – a series of invite-only discussion groups to test and provide feedback on. the various changes in the seats. .

These gave Wong the confidence to predict “we are developing a product that will meet the expectations of our customers, our customers.”

The Star Alliance member’s current first and business class seats were launched in 2013, shaped by BMW Group Designworks and James Park Associates respectively, while their more contemporary Airbus A380 counterparts arrived in November 2017.

The flagship business class of the Singapore Airlines A380.

The flagship business class of the Singapore Airlines A380.

In early 2018, Singapore Airlines CEO Goh Choon Phong promised that the Boeing 777-9 would lead to “the next quantum leap in services and products.”

Singapore Airlines has placed an order for 30 Boeing 777-9s, which will make their public debut at the Dubai Airshow next week.

However, a series of delays pushed Boeing’s delivery schedule from 2021 to at least 2024, according to projections by launch customer Emirates.

Other airlines that feature at the start of the Boeing 777-9 queue include Lufthansa, Cathay Pacific, and Qatar Airways, all of which will use the jet to launch a new business class and, in some cases, seats in first class.

Wong says the delay in Singapore Airlines’ own delivery schedule meant “we took time to review some models, review and recheck some things like technologies (and) to review different materials before final selection.”

“But basically we’re on the right track,” said Wong, who also remains excited about how the jet “gives us the opportunity to lift the next travel experience.”

Read also : Flight of fantasy? Here are the first-class concepts of the Singapore Airlines Airbus A380


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