Business student

Tracy Barash ’89 named chair of Whitman advisory board

The Martin J. Whitman School of Management has announced that Tracy Barash ’89 has been named chair of the Whitman Advisory Council.

Tracy Barache

Tracy Barash ’89 is senior vice president/head of research, data and insights, business operations and franchise planning for Turner Sports and Bleacher Report, a division of Warner Bros. Discovery. In this role, she oversees the team that conducts research and leverages data and insights to drive the growth of brands and platforms including the NBA, MLB, NHL, Men’s Division I Basketball Championship the NCAA, the game and the laundress report. She also leads a business operations team that drives strategic alignment and execution across the sports organization.

Additionally, Barash is responsible for developing new franchises that can be monetized across the portfolio. Previously, as senior vice president of marketing, she led the global consumer marketing, product marketing and marketing operations teams across all sports, including consumer, brand and product marketing efforts for Bleacher Report.

Barash has a strong background in marketing, brand development and franchise management for top tier brands. This experience includes roles as Vice President of Global Franchise Management for Cartoon Network, where she developed strategic plans for programs such as “The Powerpuff Girls” and “Ben 10,” at Warner Bros. Consumer Products where she was a key member of the team that launched The Wizarding World of Harry Potter at Universal Orlando and managed the development of the museum’s “Harry Potter: The Exhibition” world tour, and at Diageo where she oversaw marketing strategy and execution for brands such as Smirnoff Vodka, Malibu Rum and Baileys Irish Cream.

In addition to her professional accomplishments, Barash is a member of the Whitman Advisory Board and co-chair of the Atlanta Regional Council for Syracuse. She was a voting member of the Syracuse University Board of Trustees during her tenure as Chair of the Board of Trustees of the Syracuse University Alumni Association, where she also served on the National Campaign Council.

Barash was actively involved in a wide range of activities at the Whitman School, including mentoring alumni and being a frequent speaker at student events. Barash received the Dean’s Citation for Outstanding Service from the Whitman School in 2019. She earned a BS in Marketing Management from the Whitman School in 1989 and Emory University Goizueta Business School in 1993 with an MBA.

“We are so fortunate to have someone with Tracy’s experience and passion to take on this new role in support of the Whitman School and Syracuse University. I am so grateful for her continued leadership in working on behalf of all members of the Advisory Council to move the Whitman School and its programs forward,” said Gretchen Ritter, Vice Chancellor, Provost and Director of Academics.

“I am honored to be the next chair of the Whitman Advisory Board, working to advance Whitman’s strategic mission, while supporting its dynamic students and engaging the community of Whitman alumni to join me in this endeavour. says Barash.

“I would like to express my deepest gratitude to Lisa Fontenelli ’86 for her four years of outstanding leadership on the Whitman Advisory Council. Lisa helped pave the way for Whitman and we are delighted that she will continue to support Whitman on the board in the future,” said Alex McKelvie, Acting Dean of the Whitman School.

For a complete list of Whitman Advisory Council members, visit the council’s website.